Google Things To Do

It is the Google program that allows travel professionals to display their offers directly in Google Search and Google Maps, in relation to tourist locations. Users can book directly, without going through an OTA, which allows you to capture ultra-qualified traffic. Furthermore, OTAs like GetYourGuide invest heavily in Google Things To Do.

Yes, beforehand. Once your account is validated on the Google side, you create your feed directly from your Tourbiz interface, based on the products you want to push to Google. You select the products you want to add to your feed, and you add the necessary fields for Google to correctly read your product. Nothing to do on the technical side: we handle the mapping, the feed structure, the updates… you just have to activate the products you wish to push.

There are two options: free distribution (organic) and paid campaigns (sponsored). The free part already gives you visibility, so you might as well set it up. If you want to go further, you can launch a paid campaign from a Google Ads account, like a classic ad, and see the results in your Tourbiz order feed.

Not necessarily. Google Things To Do is based on points of interest. If your products are linked to a POI referenced by Google (monument, museum, neighborhood, etc.), they are eligible. Tourbiz tells you which products can be connected to the program, and helps you make them compatible.

No, but that’s something you can track directly from your Google account.

Yes, you have complete control. You can activate a product, pause it, modify its information, or stop its distribution whenever you wish. Tourbiz automatically updates your feed on the Google side.