Lots of followers but a half-empty calendar? On Instagram, visibility is useless without a booking journey. This guide details, in five concrete steps, how a tourism professional turns their Reels and views into direct bookings, with no advertising budget. … Read More
Opening a trampoline park is a dream, but first and foremost it’s a demanding business project: several hundred thousand euros of investment, dual ERP and sports regulation, and a model that rests entirely on slot management. This guide details the real budget, the essential authorisations and the six-step method to
Pinterest isn’t a social network like the others: it’s an inspiration engine where travellers plan their purchases weeks in advance. For a tourism professional, it’s a lasting acquisition channel that’s still too often ignored. This guide explains what selling on Pinterest means, why the platform is so powerful in tourism,
Varying your prices according to demand so you never let a slot go at a loss: that’s the whole point of yield management. Long reserved for airlines and big hotels, this discipline is now accessible to any activity provider. This guide explains what yield management is, the rules to respect
Virtual reality is emerging as a tool for seduction and sales in tourism: it lets people experience an activity before even booking it. But between a zero-cost 360° photo and a several-thousand-euro VR experience, how do you find your way? This guide breaks down the uses, the benefits and the
How do you create an online booking website as a tourism activity provider? The answer comes down to three tool choices and five concrete steps, from the domain name to the first payment collected. This guide compares the solutions, their real costs and details the step-by-step method to become continuously
Building a catalogue of activities to resell is the lifeblood of a travel agency: without reliable, well-margined products, there’s no differentiating offer. Between local inbound operators, B2B marketplaces, OTAs and API connections, sourcing channels have multiplied. This guide details the available channels, a five-step method and the mistakes to avoid
How do you make a tourism activity truly visible online in 2026? Between Google, the OTAs, social media and customer reviews, it’s easy to spread yourself thin. This complete guide reviews the channels that matter, explains how to activate them concretely, and above all how to turn this visibility into
Since its relaunch, Airbnb Experiences lets you sell a tourism activity without owning accommodation, to a global audience. But how does the platform really work, what does it cost and how do you publish a listing that gets booked? This guide details the conditions, the 20% commission and the 5-step
How do you collect payment from your customers with peace of mind when you run a tourism activity? Between online card payment, contactless, payment links and deposits, the right choice conditions your conversion rate, your no-shows and your cash flow. This guide reviews all the payment methods, the rules to
Your website attracts visitors but still forces them to call or write to book? A booking widget for your activity website removes this friction: your customers book and pay online, 24/7, with no commission. Here’s what it is, why to install it and how to integrate it cleanly into your
Travel agency or tour operator, what’s the difference? The tour operator designs its own trips, while the agency resells them. France has a few benchmark names, from the adventure specialist to the all-inclusive giant. Here are the 8 French tour operators to know in 2026, their positioning and our advice
The February 2025 CPF reform closed the door to funding non-certifying travel-planner training. Many career-changers discover this bad news after searching for a course. Here’s what really changed, the funding alternatives available in 2026, and how to choose a serious course without being caught out by false funding promises. …
How much does a travel planner really earn in France in 2026? The answer is rarely simple: incomes range from a few hundred euros a month for a beginner to over €5,000 net for an experienced profile in a premium niche. Here are the real ranges, the pay models —
Starting a tourism activity in 2026 is accessible — provided you choose the right niche, structure your offer and master your distribution from day one. Here are 10 concrete ideas with what you really need to plan for each. … Read More
Managing your tourism equipment storage between two seasons is much more than a space problem. It’s a decision that impacts operating costs, equipment lifespan and service quality at the start of the season. Here’s how to structure the storage, inventory and tracking of your equipment fleet to start every season
Excel is often a tourism provider’s first accounting tool. Handy to start with, it quickly becomes a hindrance as soon as seasonality, multi-channel sales and tax obligations pile up. Many nautical-base managers, kayak providers and independent guides built their financial management on spreadsheets for years — before hitting a wall.
Subsidies for kayak providers in 2026: PSF, ADEME, LEADER, regional schemes. A complete guide to finding the right aid according to your status and structuring your application. … Read More
