Auteur : Eric RENAUD

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Eric Renaud

How to plan your cruise itineraries?

Organizing a cruise tour is a bit like conducting an orchestra: each stop, each performance, each crew member must play in rhythm to offer passengers a flawless experience. In the tourism sector, where competition is played out in the details, well-thought-out cruise planning has become a strategic lever for both

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Eric Renaud

How to find activities to sell as a tour operator?

In a sector where every traveler wants to experience ‘more than a stay’, tourist activities have become the real nerve of the war for tour operators. Because they embody the experience, they today determine the perceived value of a trip. Understanding what a tourist activity is and why it deserves

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Eric Renaud

No-shows and cancellations: how to anticipate and reduce them?

Every reservation counts. In the tourism sector, a customer who does not show up or cancels at the last minute can disrupt an entire day of operations. Behind a simple “no-show”, there is an empty seat on a boat, an unoccupied room, or an underbooked excursion. For professionals, these situations

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Eric Renaud

Mobile check-in: how to streamline your guided tours?

Queues before a guided tour are already a thing of the past. In 2025, travelers want to arrive, scan, and go explore. For tourism professionals, mobile check-in is no longer an option; it is a lever for fluidity and customer satisfaction. This technology transforms the way visitors check in: simple

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Eric Renaud

School groups: how to better manage reservations?

Managing a school group is a bit like orchestrating a trip where every detail matters — except here, timing, safety, and satisfaction leave no room for error. For tourism professionals, these bookings represent both a great business opportunity and a logistical headache. Between coordinating transport, checking accommodations, adapting menus, and

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Eric Renaud

The best tourist platforms to make my business visible

Being visible online is no longer an asset for a tourism business: it is a condition for survival. Faced with ultra-connected travelers who compare, book, and share their experiences in just a few clicks, tourism players must master their digital presence. Competition has shifted from the sidewalk to the screens,

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Eric Renaud

Sell your guided tours online: how to attract more customers?

In tourism, the key to success is no longer just played on the ground, but also online. In 2025, selling guided tours on the Internet is no longer an option: it is what distinguishes the players who grow from those who stagnate. Travelers now book from their couch, demanding responsiveness,

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Eric Renaud

Sales tracking: how to manage your tourism activity?

In tourism, everything is played out between numbers and seasons. A full week can transform a year, a poor anticipation can ruin it. This is where sales tracking comes into play, this indispensable barometer for managing your offer, adjusting your distribution, and maximizing profitability. Travel agencies, independent guides, activity operators:

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Eric Renaud

Booking platform: what solution for your visits?

In a rapidly changing tourist sector, where each booking can make the difference between a successful season and an average season, online management of visits becomes a strategic lever. For operators, agencies, guides, or museums, the booking platform is no longer just a tool: it is the heart of their

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Eric Renaud

The best software for independent guides

Being an independent guide is much more than telling travel stories. It’s juggling reservations, payments, client emails, and updates on booking platforms. In 2025, a guide’s success no longer relies solely on their expertise or interpersonal skills, but also on the right digital tools. The right software can transform a

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Eric Renaud

How to manage automatic emails for my tourism business?

In tourism, every minute counts and every message sent to a traveler can make the difference between a simple booking and a memorable experience. However, many agencies, independent guides, or activity operators still spend hours manually sending confirmations, reminders, or thank you messages. Email automation is now an essential lever

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Eric Renaud

Customer experience: how to improve your guided tours?

In a sector where competition is as fierce as a summer market, customer experience has become the true compass for tourism professionals. For a guide, an agency, or an activity operator, each visit is more than just a simple itinerary: it is a promise of emotions, sharing, and authenticity. In

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Eric Renaud

How to recruit and train tour guides?

Between the increasingly personalized expectations of travelers and the fierce competition among providers, the quality of your tour guides can make all the difference. In a sector where every experience is shared instantly, a good guide is not just a storyteller: they are the face, the voice, and the soul

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Eric Renaud

How to create a business plan for my guided tours?

Setting up a guided tour business is much more than having a good route idea or a nice story to tell. It’s about building a solid tourism company that can last beyond a season. And it all starts with a well-crafted business plan. In a sector where margins depend on

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Eric Renaud

VAT Tourism: the complete guide to understand everything

Between multiple rates, changing rules, and blurred borders, VAT is undoubtedly one of the most dreaded subjects for tourism professionals. Travel agencies, receptive operators, accommodation providers, or tour operators: all navigate between local tax requirements and international obligations, with the risk of costly errors. However, understanding VAT well is no

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Eric Renaud

How to optimize the margins of my tourism business?

In tourism, margin is not just an accounting figure: it is the concrete measure of the health and resilience of a business. Between the volatility of bookings, the pressure from platforms, and the continuous rise in costs, every point of margin counts. For industry players — agencies, tour operators, accommodation

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Eric Renaud

Electronic invoicing tourism: what you need to know in 2026

Behind the cold words of “reform” and “dematerialization,” a true administrative revolution is on the horizon.
By 2027, all French companies — without exception — will have to switch to electronic invoicing. And in the world of tourism and leisure, where every ticket, every reservation, every contract counts, the

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