Tripadvisor is still today the ultimate judge of tourism. Before booking an activity, a hotel, or a restaurant, millions of travelers open the app or the site to get an idea. And their decision is often made in a few seconds: an attractive photo, a recent review, a favorable ranking…
Finding clients for a tourism activity is the question that haunts all operators — from independent guides to cruise ships. Tourism has never been so visible… and yet, never so competitive. Between OTAs, review platforms, comparison sites, and Google’s algorithms, it becomes difficult to make your brand stand out in
In the world of tourism, two names keep coming up in conversations among operators: GetYourGuide and Viator. Two global platforms, two business models, two ways of approaching the travel experience — and a common goal: to connect travelers with activities that will make their stay unforgettable.
For professionals, the question
Entering Viator is a bit like opening the door to the world’s largest tourist market. Backed by TripAdvisor, the American giant provides access to millions of travelers, from the United States to Australia, through Europe and Asia.
For operators, it’s a considerable opportunity: global visibility, instant credibility, and a
In 2025, the management of tour guides is no longer a logistical issue: it is a strategic lever for any agency, DMC, or tour operator that wants to offer seamless and memorable experiences. In the face of a rapidly changing market — digitalization of processes, quest for authenticity, rise of
In 2025, custom travel is no longer a luxury, but an expectation. Travelers no longer want standardized itineraries: they seek unique experiences, shaped by experts capable of combining inspiration, logistics, and emotions. This new key player in tourism is called the Travel Planner. Halfway between advisor, experience creator, and digital
In tourism, words change quickly, as do roles. For a few years now, two profiles have been sharing the stage of tailor-made travel: the Travel Planner and the Travel Designer. Both shape today’s stays, balancing the demand for authenticity, time optimization, and the quest for experiences. But what do these
In 2025, the profession of Travel Planner no longer resembles what it was five years ago. Gone are the days when it was simply about booking flights and hotels. Today, these creators of tailor-made experiences orchestrate coherent, sustainable, and deeply personal trips, as travelers demand more authenticity and control over
Creating a travel agency in 2025 is much more than opening a counter with a globe and a world map pinned to the wall. The tourism sector has changed profoundly: ultra-connected travelers, tailor-made experiences, sustainability at the heart of choices, and above all, a digitalization that disrupts everything. In this
Organizing a cruise tour is a bit like conducting an orchestra: each stop, each performance, each crew member must play in rhythm to offer passengers a flawless experience. In the tourism sector, where competition is played out in the details, well-thought-out cruise planning has become a strategic lever for both
In a sector where every traveler wants to experience ‘more than a stay’, tourist activities have become the real nerve of the war for tour operators. Because they embody the experience, they today determine the perceived value of a trip. Understanding what a tourist activity is and why it deserves
In tourism, nothing goes quite as planned. Between last-minute bookings, unexpected weather, and schedule changes, building a reliable plan for your guides quickly becomes a logistical headache. Yet, behind this complexity lies a major issue: the quality of the customer experience. In a sector where every detail counts, a well-orchestrated
Every reservation counts. In the tourism sector, a customer who does not show up or cancels at the last minute can disrupt an entire day of operations. Behind a simple “no-show”, there is an empty seat on a boat, an unoccupied room, or an underbooked excursion. For professionals, these situations
Queues before a guided tour are already a thing of the past. In 2025, travelers want to arrive, scan, and go explore. For tourism professionals, mobile check-in is no longer an option; it is a lever for fluidity and customer satisfaction. This technology transforms the way visitors check in: simple
Managing a school group is a bit like orchestrating a trip where every detail matters — except here, timing, safety, and satisfaction leave no room for error. For tourism professionals, these bookings represent both a great business opportunity and a logistical headache. Between coordinating transport, checking accommodations, adapting menus, and
Being visible online is no longer an asset for a tourism business: it is a condition for survival. Faced with ultra-connected travelers who compare, book, and share their experiences in just a few clicks, tourism players must master their digital presence. Competition has shifted from the sidewalk to the screens,
In tourism, the key to success is no longer just played on the ground, but also online. In 2025, selling guided tours on the Internet is no longer an option: it is what distinguishes the players who grow from those who stagnate. Travelers now book from their couch, demanding responsiveness,
In tourism, everything is played out between numbers and seasons. A full week can transform a year, a poor anticipation can ruin it. This is where sales tracking comes into play, this indispensable barometer for managing your offer, adjusting your distribution, and maximizing profitability. Travel agencies, independent guides, activity operators:
