Auteur : Eric RENAUD

Non classé
Eric Renaud

Booking platform: what solution for your visits?

In a rapidly changing tourist sector, where each booking can make the difference between a successful season and an average season, online management of visits becomes a strategic lever. For operators, agencies, guides, or museums, the booking platform is no longer just a tool: it is the heart of their

Lire la suite »
Non classé
Eric Renaud

The best software for independent guides

Being an independent guide is much more than telling travel stories. It’s juggling reservations, payments, client emails, and updates on booking platforms. In 2025, a guide’s success no longer relies solely on their expertise or interpersonal skills, but also on the right digital tools. The right software can transform a

Lire la suite »
Non classé
Eric Renaud

How to manage automatic emails for my tourism business?

In tourism, every minute counts and every message sent to a traveler can make the difference between a simple booking and a memorable experience. However, many agencies, independent guides, or activity operators still spend hours manually sending confirmations, reminders, or thank you messages. Email automation is now an essential lever

Lire la suite »
Non classé
Eric Renaud

Customer experience: how to improve your guided tours?

In a sector where competition is as fierce as a summer market, customer experience has become the true compass for tourism professionals. For a guide, an agency, or an activity operator, each visit is more than just a simple itinerary: it is a promise of emotions, sharing, and authenticity. In

Lire la suite »
Non classé
Eric Renaud

How to recruit and train tour guides?

Between the increasingly personalized expectations of travelers and the fierce competition among providers, the quality of your tour guides can make all the difference. In a sector where every experience is shared instantly, a good guide is not just a storyteller: they are the face, the voice, and the soul

Lire la suite »
Non classé
Eric Renaud

How to create a business plan for my guided tours?

Setting up a guided tour business is much more than having a good route idea or a nice story to tell. It’s about building a solid tourism company that can last beyond a season. And it all starts with a well-crafted business plan. In a sector where margins depend on

Lire la suite »
Non classé
Eric Renaud

VAT Tourism: the complete guide to understand everything

Between multiple rates, changing rules, and blurred borders, VAT is undoubtedly one of the most dreaded subjects for tourism professionals. Travel agencies, receptive operators, accommodation providers, or tour operators: all navigate between local tax requirements and international obligations, with the risk of costly errors. However, understanding VAT well is no

Lire la suite »
Non classé
Eric Renaud

How to optimize the margins of my tourism business?

In tourism, margin is not just an accounting figure: it is the concrete measure of the health and resilience of a business. Between the volatility of bookings, the pressure from platforms, and the continuous rise in costs, every point of margin counts. For industry players — agencies, tour operators, accommodation

Lire la suite »
Non classé
Eric Renaud

Electronic invoicing tourism: what you need to know in 2026

Behind the cold words of “reform” and “dematerialization,” a true administrative revolution is on the horizon.
By 2027, all French companies — without exception — will have to switch to electronic invoicing. And in the world of tourism and leisure, where every ticket, every reservation, every contract counts, the

Lire la suite »
Non classé
Eric Renaud

Social Media and Tourism: Guide to Gain Visibility

Travelers no longer choose their next destination at random: they discover it on their news feed. In 2025, social networks have become the primary lever for inspiration, communication, and conversion in tourism. For industry professionals — accommodation providers, tourist offices, agencies, or guides — it is no longer a question

Lire la suite »
Non classé
Eric Renaud

How to manage the accounting of my tourism activity?

Managing the accounting of a tourism activity is not just about adding up numbers. It’s about navigating between high season and low periods, juggling multiple sources of income – direct bookings, online platforms, ancillary services – all while adhering to a often complex tax framework. In a sector where every

Lire la suite »
Non classé
Eric Renaud

Synchronize Google Calendar for my guide schedules: practical guide

In tourism, coordination is a race against time. Between group bookings, available guides, and last-minute adjustments, every minute counts. Yet, many operators still juggle between multiple schedules, Excel sheets, and manual notifications. The result: errors, delays, and a loss of visibility that comes at a high cost in customer satisfaction.

Lire la suite »
Non classé
Eric Renaud

CRM Tourism: the best software in 2025

In a sector as dynamic as tourism, staying focused on customer relationships has become a daily challenge. Travel agencies, tour operators, DMCs, or independent guides know this: faced with ultra-connected and demanding travelers, the customer experience can no longer be improvised. In 2025, CRM — this customer relationship management tool

Lire la suite »
Non classé
Eric Renaud

The guide for a good pricing policy in tourism [2025]

Setting the right price has never been so strategic for tourism professionals. In 2025, with inflation, rising energy costs, and the expectations of an ultra-connected clientele, every euro counts. In the face of an increasingly competitive market — from accommodation providers to agencies, from activity providers to tour operators —

Lire la suite »
Non classé
Eric Renaud

What subsidies for local tourism in 2025?

Obtaining a tourism grant in 2025 has never been so strategic for local stakeholders. Between the post-pandemic recovery, the rise of sustainable tourism, and the accelerated digitalization of the sector, territories are reinventing themselves – but one must know how to finance this transformation. For accommodation providers, tourist offices, service

Lire la suite »
Non classé
Eric Renaud

How to do good marketing in tourism?

Tourism has never been so competitive. Between global platforms, ultra-connected travelers, and the explosion of new offers, every professional in the sector must now master the art of marketing… or disappear into the crowd. Because selling a travel experience is no longer just about a catalog or a few posts

Lire la suite »
Non classé
Eric Renaud

Experiential Tourism: What are the new trends in 2025?

In 2025, experiential tourism is no longer a trend: it is the new norm of travel. Gone are the standardized visits and soulless tours; travelers, whether they are digital adventurers or Sunday explorers, now want to experience unique, participatory, and meaningful experiences. For professionals in the sector – agencies, offices,

Lire la suite »