What is the Salon des Voyages 2025 and why is it making headlines?
The Salon des Voyages 2025 is one of the key events in the European tourism industry. Organized by the International Federation of Tourism and supported by several institutions, it brings together each year the players in distribution, innovation, and travel experience. Its motto: connect professionals around a smarter, more sustainable, and more digital tourism.
Over the years, this event has evolved. From a simple exhibition fair, it has become a true laboratory of ideas. Previous editions have seen the emergence of concepts of immersive travel, connected management, and new online distribution models. In 2025, the Salon further accelerates this transformation.
- Key trends: local tourism and responsible experiences.
- Objective 2025: facilitate the digitalization of tourism stakeholders.
- Expected innovation: integration of SaaS solutions for reservation management, marketing, and data.
For professionals who want to understand how these innovations apply concretely to their activity, also discover our complete guide on managing tourist reservations.
Where will the Salon des Voyages 2025 be held and what are the new location features?
The 2025 edition will take place in Lyon, at the Eurexpo exhibition park. A first for the city, where the choice is not trivial. Positioned between innovation and the art of living, Lyon offers smooth logistics and enhanced international connections since the pandemic. Its airport now ranks in the top 5 European hubs for business traffic.
For foreign exhibitors, this centralization presents a major advantage: quick accessibility from Paris, Geneva, or Milan. The park’s infrastructure has been redesigned to streamline flows and facilitate meetings between stakeholders.
This year, the Salon introduces three new thematic spaces:
- Sustainability: focus on low-carbon operators, local initiatives, and energy management.
- Tech and AI: SaaS applications and automation tools for travel agencies.
- Local tourism: regional products, short circuits, and immersive cultural experiences.
If you are looking to strengthen your online presence before the event, explore our article on visibility on TripAdvisor for tourism professionals.
What is the complete program for the 2025 edition?
The Salon des Voyages 2025 maintains its reputation as a laboratory of ideas. This year’s edition focuses on the transitions — ecological, digital, and relational — that are reshaping professional tourism. Three days to learn, connect, and transform your strategy.
Key conferences and expected speakers
The headliners come from innovation, tech, and the travel economy. On the agenda: discussions on generative AI applied to booking, customer data management, and the future of sustainable travel.
- Day 1: “Smart tourism and enhanced customer experience.”
- Day 2: “New economic models in the travel sector.”
- Day 3: “Sustainability and brand strategy.”
Specialized workshops
Interactive sessions will allow participants to concretely experience the tools of tomorrow:
- Optimize sales through online booking platforms.
- Implement a successful digital marketing strategy.
- Discover the latest solutions to automate the management of tourist offers.
Exhibition spaces
This year, a complete space is dedicated to tourism startups and SaaS platforms. Tourbiz, among others, will present its features for trip planning, reporting, and post-event follow-up.
To best anticipate your online presence strategy during the fair, consult our guide on GetYourGuide and Viator.
How to participate effectively in the Salon des Voyages 2025?
Participating in the Salon is already good. Being visible and profitable is better. For this, some practical keys are essential — from online registration to managing your contacts on-site.
Registration procedure
The registration platform opens in February 2025. Professionals can choose between three options: Pro Visitor, Premium Exhibitor, and Startup Expo. Each format includes integrated B2B appointment slots and the possibility to access conferences by reservation.
Optimize your presence
- Prepare your appointments: list the exhibitors and plan your exchanges before the event.
- Refine your pitch: every minute counts to convince a partner or investor.
- Create content: share your moments on LinkedIn or via the hashtag #SalonVoyages2025.
Digital tools to use on-site
The salon provides a mobile app for networking, conference notifications, and booking slots. You can also use your favorite channels to streamline real-time communication.
Our team particularly recommends reading our article on managing tourism reservations via WhatsApp — a powerful tool to track your exchanges before, during, and after the event.
How to prepare for participation in the Salon with Tourbiz?
Participating in a trade show is primarily a matter of visibility and credibility. And this is precisely where Tourbiz can become a strategic asset.
Far from being a commercial prospecting tool, Tourbiz helps you structure your B2B relationships: distributors, affiliates, resellers, technical partners, or OTAs. By centralizing these connections in one environment, you gain clarity and legitimacy.
Create links between your online network and your physical meetings
Trade shows are often the natural extension of the connections you maintain all year online. Thanks to Tourbiz, you know who you are already working with, on which products, and through which channels. This overall vision allows you to arrive at the salon better prepared, knowing who to meet and why.
It is also an opportunity to transform your digital exchanges into human relationships: meet your OTA partners in person, strengthen trust with your distributors, or discover other Tourbiz users with whom to build new bridges.
Strengthen your legitimacy and visibility
Being a Tourbiz user also means being part of a recognized ecosystem in the tourism sector. At a trade show, this can allow you to establish your credibility with future partners: they know you are working with a reliable, open platform interconnected with the main market players (GetYourGuide, Viator, Headout, etc.).
You appear as a structured professional, capable of managing your sales, your stocks, and your connections with rigor — a guarantee of seriousness for your interlocutors.
Prepare your salon methodically
After: centralize your new connections directly in your Tourbiz account to maintain clear traceability of follow-ups. A field tool, well beyond the salon. A solution designed to help professionals effectively manage their relationships, optimize their sales, and transform their exchanges into opportunities.
Before the event: list your active partners in Tourbiz and identify those to meet.
During: note collaboration opportunities and potential connections to explore (new OTAs, cross-partnerships, co-branding…).
