1. Create a supplier account GetYourGuide
The first step to working with GetYourGuide is to register as an official supplier. This is done directly from the platform “GYG for Suppliers”. The process is relatively simple but requires preparing several elements:
- Information about your company: name, address, legal status, registration number (e.g. SIRET in France), VAT.
- Contact details: phone, email, legal representative.
- Professional liability insurance: often required to validate the file.
- Bank details: to allow the payment transfers.
Once this information is provided, the GetYourGuide team proceeds to a validation. The timeframe is variable, but it is recommended to provide complete and compliant documents from the start to speed up the approval.
👉 Where Tourbiz adds value is in the centralization of these processes: by directly integrating GetYourGuide into its Channel Manager, your information and availability do not need to be re-entered or modified manually. The reconciliation is done automatically, saving you time and reducing errors.
In summary, creating your supplier account is an essential formality to join GetYourGuide. But to fully benefit from the platform, it is better to think from the start about connecting with a centralized tool like Tourbiz, to avoid managing two systems in parallel.
2. Add your products on GetYourGuide
Once your account is validated, the next step is the most strategic: create your product sheets. These are what will convince travelers to book your activity rather than another.
To do this, GetYourGuide guides you through its supplier interface. Each product must contain a set of precise information:
- A clear and catchy title: prioritize precision over vague marketing. E.g. Dinner cruise on the Seine with champagne rather than Unforgettable evening in Paris.
- A detailed description: combine storytelling and practical information. Customers want to dream, but also to know exactly what they are buying.
- Pricing and conditions: prices for adults/children, discounts, cancellation conditions.
- Schedules and availability: the more flexible you are, the more you appear in search results.
- High-quality photos and videos: a professional visual greatly increases the conversion rate.
👉 The GetYourGuide algorithm favors complete, well-illustrated, and regularly updated sheets. The clearer and more attractive your information is, the more visibility your product gains in the rankings.
And this is where Tourbiz can make a difference. With its channel Manager, you do not need to manually update your product sheets on multiple OTAs. Availability and prices are synchronized automatically, reducing errors and improving the performance of your listings.
Check out our channel manager feature page for more info.
Quick checklist before publishing a product on GYG
- ✅ Optimized and precise title
- ✅ Complete description with storytelling
- ✅ Clearly defined prices and conditions
- ✅ Professional photos/videos
- ✅ Reliable and synchronized availability
Publishing your products on GetYourGuide is therefore simple in appearance, but it is the quality and consistency of the information that will make the difference. With a tool like Tourbiz, you secure your availability and maximize your chances of appearing at the top of the results.
3. Be visible on the platform
Publishing an offer on GetYourGuide is the first step. But to generate bookings, your activity must especially appear at the top of the results and catch the eye of travelers. The platform’s algorithm is based on several key criteria:
GetYourGuide ranking criteria
- Content quality: precise titles, rich descriptions, professional visuals. An incomplete or poorly illustrated sheet will be penalized.
- Conversion rate: the more your visitors click and book, the more the platform considers your offer to be performing.
- Customer reviews: ratings and comments weigh heavily in the ranking. Positive and recent evaluations boost visibility.
- Responsiveness: updated availability, quick confirmations, efficient customer service.
Best practices to rise in the results
- Regularly update your sheets (texts, prices, time slots).
- Respond quickly to travelers’ messages.
- Encourage your satisfied customers to leave a review after the activity.
- Experiment with visuals and offers to test their impact.
👉 In this area as well, Tourbiz becomes an ally. By centralizing your sales and synchronizing your availability in real-time, you avoid cancellations related to stock errors — a frequent cause of ranking drops. A consistently reliable calendar means more trust for GetYourGuide… and therefore more visibility.
4. Generate sales through GetYourGuide
Being present and visible on GetYourGuide is good. But to turn this visibility into concrete bookings, you need to adapt your offer to the expectations of travelers using the platform.
Think international
GetYourGuide targets a global clientele. This means:
- offering your product sheets in multiple languages,
- accepting multiple currencies,
- adapting your schedules (for example, planning later departures for international travelers).
Offer attractive deals
Travelers are constantly comparing. To maximize your sales, it is useful to play on:
- occasional promotions for off-peak periods,
- packages (e.g. tour + tasting, cruise + champagne coupe),
- flexible options (free cancellation, easy rescheduling).
Focus on customer satisfaction
A satisfied customer leaves a positive review, which becomes a powerful trigger for future sales. Successfully delivering a service is also about investing in tomorrow’s reputation.
👉 Again, Tourbiz simplifies the process. With its integrated sales statistics, you identify the best-performing products and those that need adjustment. By cross-referencing GetYourGuide data and your direct sales, you can refine your strategy and maximize the profitability of each time slot.
Why use Tourbiz to connect to GYG?
With a channel manager software like Tourbiz, integration with GetYourGuide is not limited to blocking time slots: it transforms the way you manage your multichannel sales.
Here are some mechanics where Tourbiz proves indispensable:
- Always up-to-date stock: Each GetYourGuide reservation is instantly reflected on your other OTAs (Viator, Funbooker, Headout…) and on your website.
→ Result: zero double booking. - Centralized pricing: Your rates, promotions, and seasonal grids are defined in Tourbiz and automatically disseminated to GetYourGuide.
→ No more time-consuming manual updates. - Smooth cancellations: When a customer cancels via GetYourGuide, the slot is freed in Tourbiz and can be resold in a few minutes on another channel.
- Complete analytical vision: A dashboard shows you the revenue generated by GetYourGuide, its occupancy rate, and its share in your overall sales.
→ You compare its performance with your other OTAs to adjust your strategy. - Better visibility on GYG: By reducing technical cancellations, Tourbiz improves your reliability indicators. The GetYourGuide algorithm favors “zero error” providers.
→ More reliability = better ranking = more sales.
