Introduction In the tourism sector, every booking counts. However, there is a recurring problem that spoils the experience for travelers and puts professionals in a bind: double booking. This scheduling error, where the same room, tour, or activity is sold twice at the same time, is the nightmare of hoteliers,
Introduction In tourism, the multiplication of sales channels is both an opportunity and a headache. A hotel, a cruise company, or an activity operator must simultaneously manage its website, direct sales, phone calls, not to mention major platforms like Booking.com, GetYourGuide, Viator, Airbnb Experiences, or TripAdvisor. The result: availability updates
It is impossible today to talk about tourist distribution without mentioning OTAs (Online Travel Agencies). These platforms have become the new giants of the sector, controlling a large share of hotel bookings, activities, guided tours, and transportation. For a professional, working with an OTA is no longer an option: it
GetYourGuide has become one of the most influential OTAs (Online Travel Agencies) in the tourism activities sector in just a few years. Present in over 150 countries, the platform allows travelers to easily book guided tours, cruises, attractions, and local experiences online.
For operators, being visible on GetYourGuide means accessing
In tourism, seasonality is an unavoidable reality. Between the summer peaks, school holidays, and off-peak periods, every professional must learn to cope with sometimes unpredictable demand cycles. The low season refers to those times when attendance naturally drops: fewer travelers, declining sales, and teams sometimes underutilized.
Rather than suffering from
In tourism, the price is never fixed. A plane ticket bought today can cost 40% more tomorrow. A hotel room is offered at half price in January but skyrockets in July. It’s not a coincidence: it’s dynamic pricing, a practice that has become essential in aviation, hospitality… and increasingly in
In tourism, success does not solely depend on the quality of the experience offered. An operator can provide the most beautiful cruise, the most exciting guided tour, or the most fascinating museum… if their reservation management is chaotic, they will lose clients, credibility, and ultimately, revenue.
Managing reservations well is
Type “Eiffel Tower ticket” or “Seine cruise” into Google, and you will see, just below the map and the first results, boxes directly offering the purchase of tickets. This is neither a coincidence nor a classic advertisement: it’s Google Things To Do, the new showcase for tourism in the Google
WhatsApp has become a universal reflex. People talk to their friends, family… and increasingly, to businesses. In tourism, the app is establishing itself as an informal but incredibly effective booking channel: a traveler who wants to book a guided tour or a cruise can now send a simple WhatsApp message
Tripadvisor is still today the ultimate judge of tourism. Before booking an activity, a hotel, or a restaurant, millions of travelers open the app or the site to get an idea. And their decision is often made in a few seconds: an attractive photo, a recent review, a favorable ranking…
Finding clients for a tourism activity is the question that haunts all operators — from independent guides to cruise ships. Tourism has never been so visible… and yet, never so competitive. Between OTAs, review platforms, comparison sites, and Google’s algorithms, it becomes difficult to make your brand stand out in
In the world of tourism, two names keep coming up in conversations among operators: GetYourGuide and Viator. Two global platforms, two business models, two ways of approaching the travel experience — and a common goal: to connect travelers with activities that will make their stay unforgettable.
For professionals, the question
Entering Viator is a bit like opening the door to the world’s largest tourist market. Backed by TripAdvisor, the American giant provides access to millions of travelers, from the United States to Australia, through Europe and Asia.
For operators, it’s a considerable opportunity: global visibility, instant credibility, and a
In 2025, the management of tour guides is no longer a logistical issue: it is a strategic lever for any agency, DMC, or tour operator that wants to offer seamless and memorable experiences. In the face of a rapidly changing market — digitalization of processes, quest for authenticity, rise of
In 2025, custom travel is no longer a luxury, but an expectation. Travelers no longer want standardized itineraries: they seek unique experiences, shaped by experts capable of combining inspiration, logistics, and emotions. This new key player in tourism is called the Travel Planner. Halfway between advisor, experience creator, and digital
In tourism, words change quickly, as do roles. For a few years now, two profiles have been sharing the stage of tailor-made travel: the Travel Planner and the Travel Designer. Both shape today’s stays, balancing the demand for authenticity, time optimization, and the quest for experiences. But what do these
In 2025, the profession of Travel Planner no longer resembles what it was five years ago. Gone are the days when it was simply about booking flights and hotels. Today, these creators of tailor-made experiences orchestrate coherent, sustainable, and deeply personal trips, as travelers demand more authenticity and control over
Creating a travel agency in 2025 is much more than opening a counter with a globe and a world map pinned to the wall. The tourism sector has changed profoundly: ultra-connected travelers, tailor-made experiences, sustainability at the heart of choices, and above all, a digitalization that disrupts everything. In this
